DIDI (SS 2014) BAG COLLECTION

DIDI (formerly known as DiDi Creations) is positioned as a luxury fashion brand which caters for the bold and fashionable through creating unique pieces of clothing, bags and accessories.


Based in the United Kingdom, It was founded in 2012 by Creative Director Tina Ndidi Ugo in her London home as a result of her knack for creating unique fashion pieces and accessories.
Tina believes quality and cool are intertwined, hence will never go out of style. Her passion for quality and perfect finishing has become a way of life at DIDI as can be seen in all her collections till date.

The inspiration for this collection is from my personal love for leather, African prints, colours, structured bags, timeless and vintage inspired pieces.
Our Limited Edition "Structured Bags and Box Clutches" is a must have for every fashionista who wants to add a pop of colour to their wardrobe.

Each handbag is hand made and was made using the finest polished calf leather and batik prints. The roomy compartments means each piece can be used for multi purpose.
Our must have box clutches have been handcrafted using the best acrylic and gold plated panels. The detachable quilted batik print in some makes it unique and will definitely stand the carrier out from any crowd. It is the perfect size for cell phone, lipstick and compact powder.

This collection will be unveiled in Lagos on the 11/05/14; will forward further details ASAP.

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LONDON BASED DIDI CREATIONS NEW SS 2013 BAG COLLECTION

We were wowed last year when we came across this London based, incredibly talented lady known to most as Tina Ndidi Ugo. But better known as the head designer (creative director) behind the award winning label Didi Creations. Everyone who came to her exhibition stand at the 2012 edition of the AFWL just had to go away with something. 

She was even one of the only 2 exhibitors to show exclusively at the Nigerian House in the UK to select number of wives of Ambassadors & High Commissioners to the UK. 

The brand caters to the very fashion conscious male & female.  Creating unique pieces of clothing, bags, footwear and accessories. Most of the design inspirations are drawn from colours, glamour, vintage and retro styles, African arts and culture.

In this exclusive bag collection, the brand created unique pieces to suit different categories of females and their lifestyles. They include pieces for the Rock Chic, Corporate Chic, Retro Chic, Trendy Chic, Girlie and Beach Chic.

We just came across her SS 2013 look book and we just had to bring it to your attention.


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