OUT AND ABOUT AT THE LAUNCH OF FENDI'S L'AQUAROSSA IN LAGOS

ENE MAYA LAWANI

ONO BELLO

AMANDA STONYA & DIANE RUDZIVO

Fendi recently launched its new women's fragrance in Nigeria. Date of the event was Novermber 15, 2013 and the venue was the InterContinental Hotel, Victoria Island. The unveiling of the new fragrance L'Aquarossa was performed by Mr. Angelo Angelos, the event attracted some of the Lagos known fashionistas the likes of Ene Lawani, Seyi Shay, Ono Bello, Kayla Oniwo, Bobby Taylor, Love Idoko, Venita Akpofure, Onah Nwachukwu and many others. 

After the launch, guests were treated to champagne and canapes at the Soul Lounge. 

L'ACQUAROSSA is created by Delphine Lebeau, Benoit Lapouza and Francois Demachy, who choose Sicilian mandarin, Calabrian bergamot and a prune accord for the top notes. The heart of the composition blends red-and-gold lantana flowers, rose, orange blossoms and magnolia, while the base notes bring nuances of red cedar, musk and Indonesian patchouli.

The fragrance is presented in a geometric red bottle with gold-colored ornaments engraved with the name of the fragrance and the name of the house Fendi. The stopper is black-colored and lined with golden elements. L'Acquarossa will be available as of 30, 50 and 75ml EDT, accompanied by perfumed body care products in all Essenza and Montaigne stores in Nigeria.

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BOND NO.9 RANGE OF PARFUM LAUNCHED IN NIGERIA

 It was a superlative occasion recently when one of the best parfum brands in the world, Bond No. 9 launched in Lagos, Nigeria. Bond No. 9 is a New York based fragrance company owned and founded by Laurice Rahme in 2003 and who named his brand, after the address of its Head Quarters in New York, USA. The launch in Nigeria was through the award winning Essenza franchise. 

The mini -launch was held at the Radisson Blu on Sunday, April 28, 2013 in conjunction with MODE MEN magazine's 7th Anniversary celebration. Some of those in attendance at the event, were the likes of Frank Edoho, Seyi Shay, Yinka Davis, Uti Nwachukwu, Alex Ekubo, Okey Bakassi and a host of other celebrities, business men/women experiencing a wide range of the upper class fragrances. 

The beautiful bottles and exotics fragrances had all the guest giving great compliments to Bond No .9 range. A total of 27 bottles were displayed on the night, though the Bond No. 9 range is much wider (76 in total). The full range are all available at all ESSENZA stores Nationwide. The different fragrances immortalizes iconic New York landmarks and geography, with colourful packaging and innovative scents.

We had a whiff of several of the fragrances and we can tell you that they are out of the world, we especially love the New York Oud.

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ARMANI FRAGRANCE LAUNCH AT ESSENZA

KAYLA & ALERO

DAKORE AKANDE, LINDA & SEYI SHAY

URU EKE

2 new fragrances from the stable of the world famous designer brand Giorgio Armani was launched in Lagos last night at the Essenza Store located at The Palms Shopping Mall, Lekki. The two new fragrances for men and women are a new chapter in the Armani classic Acqua franchise and named Acqua di Gio Essenza and Acqua di Gioia Essenza. 

The event started off with a champagne reception at 7pm and photographs on the red carpet. While the main event started at 8pm with host Frank Edoho who was at his best with witty banters.This was followed by a short speech by Mr.Kayode Kasumu, the CEO of the Essenza stores
and then onto the formal launch by the Giorgio Armani representative Amanda Stonya. All the guests were treated to a goodie bag each with a bottle of the newly launched fragrances (his and hers).

Guests included Dakore Akande, Uru Eke, Freeze, Ibrahim Obanikoro, Ene Lawani, Seyi Shay, Folarin Familusi, Kayla of Cool FM, Tokunbo Opaleye, Dapo and Folarin Olatunji and many others.

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MAC & CLINIQUE SET FOR BIG LAUNCH IN NIGERIA

Both brands are 2 of the biggest brands in the world. Every lady worth her salt know Mac Cosmetics Brand as a top make-up brand and also Clinique as a world class beauty brand under the Estee Lauder brand. As you read this, the ground is being prepared to launch the 2 brands in Lagos & Abuja, Nigeria in a big way. 

The first brand for launch we hear is MAC cosmetics brand and according to our findings it would be launched at the Radisson Blu come Thursday, February 7, 2013. For several weeks now, many of those to work for the company have been recruited and have undergone rigorous training, to get them acquainted with the products and latest techniques used in handling them.

From our little findings, we hear the franchise might have been gotten from MAC Cosmetics SA. We have  also heard that Paul Okoye is involved in the upcoming launch as the PR person. When the company launches and opens the store at the Ikeja Mall, Alausa, Ikeja, we hear that following in the footsteps of all the MAC Cosmetics stores all over the world, a certain percent of proceeds from sales of products would be donated periodically to an NGO involved in the treatment of HIV. 

In the case of Clinique, we hear the launch is still a few weeks away, as the franchise owners are still on the lookout for the store(s) that fits the brand's image. We also hear that the brand is going to be launched in Abuja, the FCT.  Franchise according to our findings was gotten from Clinique USA.      

Both brands are coming in courtesy of Essenza, the top lifestyle brand that stocks Fragrances & Skin-care products and has several stores in Lagos and other parts of the country.