With
hemlines quietly creeping towards the neck and low-rises taking even deeper
plunges, indecent exposure is now an everyday occurrence drawing feelings of
dismay and delight from older folk and prepubescent boys alike.
Whatever
feelings they draw, the actual act can be forgiven if the new campaign from
online lingerie store Stylerebirth.com is anything to go by.
Drawing
from various instances of lingerie exposure that most women can relate to, the
campaign is particularly daring in a country with conservative sensibilities,
turning a minus into a plus for the brand in a tongue in-cheek manner.
As a
credit for its daring message, the campaign has been featured in various
international design websites, putting Stylerebirth at the forefront of how
local businesses can craft their messages to resonate with both local and
international audiences.
The
foremost international advertising compendium – Luerzer’s Archive, also
featured the campaign as its Ad of the Week (http://goo.gl/in7RT). Certainly not a mean feat.
Speaking
on the campaign, the Founder of Stylerebirth, Funmi Ibiyode, mentioned that “we
knew we had no choice but be bold with our message and we have to do it with as
much flair as possible.” Asked
about its campaign being featured on international design sites, she said
“well, that wasn’t really envisaged but we knew whatever we created must be
such that should resonate with anyone or anywhere where it is exposed”.
“It
comes down to how serious we are about building our brand. We take our
communication seriously and we didn’t intend to compromise, no matter what. We
knew we were onto something awesome when we contracted Kwirkly to create the
campaign,” she added.
Kwirkly,
a small team of creative minds, is taking the lead in providing businesses with
cutting-edge creative works. Stylerebirth is one of its clients.
