OUT & ABOUT AT OUCH!!! SHOESBITION

UCHE NNAJI & UGONNA OMERUO OF H.O.N

O.C UKEJE & UCHE NNAJI

Fashion or better still style entrepreneur Uche Nnaji's Ouch!!! invited friends and customers on Sunday, May 4, 2014 to the launch of his new fabulous shoe collection. It must have been a great time at the ''Shoesbition'' like the collection launch was tagged, judging by the number of people that were in attendance and the buying frenzy we heard later went on.

The Ouch! brand in the few years of her existence has moved from just fashion merchandising of other people's brand to the manufacture and merchandising of their own Ouch! brand. From shirts, to pants (trousers), polo tops, jackets, suits, shoes & accessories & so much more. The brand is gradually becoming a growing entity with various outlets in various areas known as Ouchlets!!!

From selling clothes to friends and others while in school then, Uche Nnaji has gradually turned his passion into a well celebrated brand that employs several staff members now. And in the past years he has even won several awards for his discipline & diligence. Kudos!!!!

Check out the pictures of the ''shoesbition''

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DIDI SPRING SUMMER 2014 JEWELRY LOOKBOOK

 DIDI (formerly known as DiDi Creations) is positioned as a luxury fashion brand which caters for the bold and fashionable through creating unique pieces of clothing, bags, footwear and accessories.

Based in the United Kingdom, It was founded in 2012 by Creative Director Tina Ndidi Ugo in her London home as a result of her knack for creating unique fashion pieces and accessories. 

At DIDI, we believe QUALITY and COOL are intertwined, hence will never go out of style. Our passion for quality and perfect finishing has become a way of life as can be seen in all our collections till date.

 

Didi believes an outfit is not complete without a stylish statement jewellery and this is one of the major reasons the "DIDI" Brand does not relent in her effort when creating statement jewellery pieces.

 

The theme for this collection revolves around nature ranging from sea life creatures to flowers and fruits. 

 

This collection is for the bold fashionista who isn't afraid of trying something new and will definitely distinguish the wearer from any crowd. 

Each piece has been carefully hand crafted using the finest beads, crystals, shell and precious stones.

 

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ENE MAYA-LAWANI EXTENDS BUSINESS FRONTEIR

The very delectable Ex-Miss Nigeria, Miss Ene Maya-Lawani and incidentally the longest to have reigned on the throne for 6 years (2004-2010) is not resting on her oars at all business wise.

The statuesque ex-queen, has just sealed a deal with one of the best lifestyle stores in Abuja, the FCT to carry her hair accessories & turbans. 

She was in Abuja some days back to seal the deal with the Executives of the luxury store. Her contract with the luxury brand, means that The Library would carry Ene Maya Collection in all their stores or branches at any of their locations, making the collection available to more of the accessories connoisseurs.

According to the owners of the store, represented by their PR Agent, Miss Nuella- "We are extremely excited to have her products in our stores. This is Abuja; we love our head accessories here! And Ms Lawani understands and translates that beautifully."


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HESEY DESIGNS CELEBRATES 1ST YEAR WITH A GLORIOUS COLLECTION.......

In just a year of her existence the Hesey designs brand is already causing ripples. That could have been achieved because it's a brand that has character and they seem to know where they are headed. 

From Bags to shoes to jewelries, African inspired accessories have been around for a while now and they are definitely taking over the fashion space. These items when paired with the right outfit, add a ‘WOW’ to your look; thus making you stand out. 

In celebrating its one year anniversary, Hesey Designs, an emerging fashion brand that blends exotic creative designs with African prints to produce unique products, presents to you various ways in which you can rock the Hesey bag.

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DiDi CREATIONS BOUBOU COLLECTION-THE SS 2013 LOOK-BOOK

Another winner from the notable house of Didi creations. They should be referred to as the Barcelona team of Fashion. First she delivered on the bags- well-made, stand-out, good colours, good finish and classic. Then she went on to deliver on the accessories: with one off pieces that is a must have in the jewelry boxes of collectors. Each piece of jewelry being collector's items. 

Now she's just released the look-book for her unbelievably beautiful, colourful & fantastically elegant boubou collection. The creative maven behind the incredible brand that is gradually becoming the no 1 go to brand for things fresh, sexy & classy, is none other than Tina Ndidi Ugo. Her eponymously named brand is UK based and would be showcasing again this year at the AFWL 2013. 

The brand caters for the fashion conscious male and female through creating unique pieces of Clothing, Bags, Footwear and Accessories.

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DIDI CREATIONS DAZZLES WITH ETHINIC JEWELRY WITH HER SS 2013 JEWELRY COLLECTION

Gloriously talented UK based  Tina Ndidi Ugo, is the award winning designer extraordinaire behind Didi Creations. The brand is into clothing and accessories and truth be told, their collection of bags, jewelry and clothes are to die for any day.

The brand has just released their new look-book for the SS 2013 Jewelry Collection. And like we had already anticipated, the whole collection is made up of one exclusive masterpiece after another. Each ethnic piece, is a one-off that the buyer-wearer would love to wear for show-off.  

Like the designer herself has said- Our statement and glamorous neck pieces, earrings and bracelets for this jewellery collection is a must have for the daring female who likes to stand out from the crowd. The designs were inspired by the African woman, especially the Eastern and Southern African women, who delight in adorning statement accessories. They were created using the finest beads, crystals, gems and stones.

Already from feelers we have gotten, fashionistas and collectors of fine jewelry are already in a frenzy, placing orders on the exclusive pieces. 

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LONDON BASED DIDI CREATIONS NEW SS 2013 BAG COLLECTION

We were wowed last year when we came across this London based, incredibly talented lady known to most as Tina Ndidi Ugo. But better known as the head designer (creative director) behind the award winning label Didi Creations. Everyone who came to her exhibition stand at the 2012 edition of the AFWL just had to go away with something. 

She was even one of the only 2 exhibitors to show exclusively at the Nigerian House in the UK to select number of wives of Ambassadors & High Commissioners to the UK. 

The brand caters to the very fashion conscious male & female.  Creating unique pieces of clothing, bags, footwear and accessories. Most of the design inspirations are drawn from colours, glamour, vintage and retro styles, African arts and culture.

In this exclusive bag collection, the brand created unique pieces to suit different categories of females and their lifestyles. They include pieces for the Rock Chic, Corporate Chic, Retro Chic, Trendy Chic, Girlie and Beach Chic.

We just came across her SS 2013 look book and we just had to bring it to your attention.


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EX-MISS WORLD AGBANI GET SET TO LAUNCH AD BY AGBANI DAREGO

Unlike many before her who seem to have disappeared into oblivion after their reign, Ex Miss World is obviously not following in that footstep. She's being in the news the past months and even before that, all for what's good and fantastic. She's in the news again as she gets set to launch her own brand, AD by Agbani Darego. 

Agbani Darego, the Beauty Queen turned Entrepreneur releases the promotional campaign for her denim line AD by Agbani Darego.

The denim line embraces a luxurious and chic aesthetic that’s affordable with cuts and styles

that are flattering to a range of body types.

“Launching AD by Agbani Darego is a dream come true for me. Jeans are my loved go-to everyday look and it’s a love I share with a lot of young girls and women for its comfort and simplicity. AD by Agbani Darego is a line that caters to the ease we require of our personal style and it has been a pleasure creating a line that’s intuitive to our body, style and pocket needs. I am excited about it and I hope that it will be well received” says Agbani.

The first products to be launched are its range of Jeans, Polo shirts and its Zip front Shirt Dress. Named after the Nigerian woman, the Jeans will come in four styles; Bola- “Trouser Leg”, Aisha-“Classic Cut”, Ify-“Boyfriend Jeans”, Nosa-“Skinny Jeans” and in a variety of washes. Prices of products range from 6,500 Naira – 12,500 Naira.

AD by Agbani Darego will be available in stores and on-line in June, 2013.

Twitter: @AD_Jeans | https://twitter.com/AD_Jeans www.agbanidarego.com

Style Rebirth- Nigeria's biggest Online lingerie retailer bares it all in daring advertising campaign

 With hemlines quietly creeping towards the neck and low-rises taking even deeper plunges, indecent exposure is now an everyday occurrence drawing feelings of dismay and delight from older folk and prepubescent boys alike.

Whatever feelings they draw, the actual act can be forgiven if the new campaign from online lingerie store Stylerebirth.com is anything to go by.

Drawing from various instances of lingerie exposure that most women can relate to, the campaign is particularly daring in a country with conservative sensibilities, turning a minus into a plus for the brand in a tongue in-cheek manner.

As a credit for its daring message, the campaign has been featured in various international design websites, putting Stylerebirth at the forefront of how local businesses can craft their messages to resonate with both local and international audiences.

The foremost international advertising compendium – Luerzer’s Archive, also featured the campaign as its Ad of the Week (http://goo.gl/in7RT). Certainly not a mean feat.

Speaking on the campaign, the Founder of Stylerebirth, Funmi Ibiyode, mentioned that “we knew we had no choice but be bold with our message and we have to do it with as much flair as possible.” Asked about its campaign being featured on international design sites, she said “well, that wasn’t really envisaged but we knew whatever we created must be such that should resonate with anyone or anywhere where it is exposed”.

“It comes down to how serious we are about building our brand. We take our communication seriously and we didn’t intend to compromise, no matter what. We knew we were onto something awesome when we contracted Kwirkly to create the campaign,” she added.

Kwirkly, a small team of creative minds, is taking the lead in providing businesses with cutting-edge creative works. Stylerebirth is one of its clients.

BACK AND FRONT

DAMILOLA ADEGBITE

 Style makes geniuses of some and makes the foolish of many. A lot of times in the quest to stand out or in order for people to call one stylish, people can sometime go overboard. We are not all created with the same body dimensions, so we all cannot have the same features or structures. Though sometimes when you look at some, it's like God took time to really sculpt and perfect them. By this we mean, the face is first class, the shape is 7-Stars, the attitude is A-class, everything just seem to fall in place altogether. 

It takes the very confident and the stylish to flaunt both sides of the beauty pack. While some look gloriously gorgeous full-frontal and their back end not great. Some just have that back-view made in heaven and an obvious admiration of all. But there are some who combine both packages very well.

In this feature, we have a few candidates who seem to be showcasing those 2 parts (the back and the front)to the envy of all. Mind you, the back here is not talking about some grotesquely shaped back region. We are talking about a front and the backside that is proportionate to each other. Not some va-va voom backside that's too dangerous to even look at. 

What do you all think about these ones.

GERALDINE

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GUISEPPE ZANOTTI & MANOLO BLAHNIK HEAD TO NIGERIA

GUISEPPE ZANOTTI-THE MAN

GUISEPPE ZANOTTI

MANOLO BLAHNIK

Nigeria is gradually representing on the fashion map all over the world. Go to any of the top brands anywhere in the world and ask for some of their best customers, you can bet many Nigeria's are on the top of their lists, a serving minister........is so well respected she's on a first name basis with this stores, not forgetting a super rich oil and gas big dude, also a former Governor now serving jail time is known as a big spender. 

As a fall out of this our incursion into the real world of fashion, those incursions are beginning to yield good dividends. In the matter of a few weeks or months from now, 2 of the world's top shoe brands, namely Guiseppe Zanotti & Manolo Blahnik, would berth in Nigeria, precisely in Abuja, the FCT. 

Their place of choice, is none other than 'The Library'.......The Library? We can bet many are wondering? That's the brand name of one of the best fashion stores in Nigeria, located in Abuja, at the Silverbird Mall. According to the snippets we have gotten, the store seems to have gotten the franchise to stock the 2 brands in Nigeria, hence in the next few weeks, all shoecaholics, shoes addicts, aficionados can come pick up their choice from the 2013 collections. The Library stocks some of the most contemporary fashion brands in the world or should we just say some of the most avant garde fashion brands, the likes of Alexander McQueen, Alexander Wang, just to mention a few.

World over, the 2 shoe brands are the favourite brands of some of the most fashionable ladies in the world. Remember how Carrie Bradshaw (Sarah Jessica-Parker) made Manolo's the must-have for all fashion conscious ladies? Who has been seen wearing Guiseppe Zanotti?The likes of Beyonce, Tamar Braxton, Halle Berry, Anne Hathaway..........just to mention a few. 

So Abuja/Lagos wait for it............it's about to land. 
  

TARYOR GABRIELS BESPOKE CLOTHING PRESENTS “MEMOIRS OF TIMELESS CLASSIC” COLLECTION

Taryor Gabriels Bespoke –TGB ushers in the epoch technical techniques and textures for the refined gentleman in its debut collection titled “Memoirs of Timeless Classic”.

 LAGOS, 5^TH MARCH, 2013 --- For its debut collection, Taryor Gabriels Bespoke Label -TGB exhibits an impeccable taste for tailoring with precision and unrivalled eye for details and finishing which are nothing short of perfection. Inspired by the savvy style of the 70s in MAD MEN, this collection features fine suits with crisp collars and well fitted pants for the modern man who desires to look sharp, understated, and timeless; every piece in the Memoirs of Timeless Classic collection conveys an understandably crisp-looking gentleman appeal exhibited with the mix of classic cuts with colours and patterns that suit any bon vivant lifestyle.  In this collection as in every design piece created till date, Taryor Gabriels Bespoke Label ensures to pay attention to details and reach back for unusual styles that are business savvy with a touch of old-fashion – nothing too loud or pushing the boundaries of appropriate menswear for the stylish world. 

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BUNNIES BY MARYANNE

GENEVIEVE NNAJI

MARYANNE ALABI

Maryanne Alabi, A wardrobe consultant, fashion stylist and fashion and style editor, who is popularly known as Mayreejay, formally launched her hair accessories line called “BUNNIES BY MARY” very recently.

BUNNIES by Mary was birthed from  her personal love  of covering her hair as well as her prominent, undying love for Bows which explains her girlie side.  The BUNNY was also created by Maryanne as a way to cover up a bad hair day by the fashion conscious and stylish woman.

The BUNNY has become somewhat of a signature style for the known stylist who has worked on varied shoots, one of which had Nollywood’s favourite princess, Genevieve Nnaji wearing the cutest Orange Bunny.  Empire Mates Entertainment’s first lady Niyiola also got an apt leopard ‘BUNNY treatment’ in a photoshoot styled by Maryanne. 
The BUNNY is steadily having a cult following which is no surprise as it’s one of the cutest hair coverings which compliments most outfits especially on days when you just can’t find something to do with your hair. 

The “BUNNY” comes in various colours and fabrics(seasonal) and it is a one size fits all, easy to wear and can be worn even on a good hair day.

To order or buy a bunny please contact Maryanne on 08023870031 or email maryannealabi@yahoo.com.
credits:
Photography: Obi somto
Makeup: christine creations
Model: Gbemi shotade.
Designer: Maryanne Alabi

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CURRENT MBGN ISABELLA AGBOR AYUK SET TO LAUNCH FASHION BRAND

ISABELLA AGBOR AYUK

Our delectable current Most Beautiful Girl in Nigeria 2012 and our representative at the last miss Universe pageant 2012, Isabella Ayuk, is already getting set for life after her reign. Come tomorrow Wednesday, February 27, 2013 in Abuja, the FCT from 3PM, the gorgeous beauty queen would be launching her own fashion brand/label called Bellasabel. From the coinage of the name, it's a combination of 'Belle' which reflects a beautiful girl/woman or gorgeous lady (a beautiful girl/woman at a particular event/occasion or in a particular gathering) and a part of her first name Isabella without the first letter and the last 2 letters.  

Bellasabel would have in stock some of the best collections of Classic pageant, dinner party, wedding and Red-carpet dresses, not only that, we hear they will also stock shoes & jewellery. The idea is to have an all occasion fashion brand. While some have speculated that the apparels are made for her in the US, some have suggested that they are from Turkey instead.  

The venue of the launch is nos 10, Durban street, off Ademola Adetokunbo, Wuse II, Abuja, the FCT. 

Congratulations dear queen.