FBN Holdings PLC popularly known
as First Bank recently unveiled a new
corporate identity (logo) as part of her 120th Anniversary
celebrations.
The new logo didn’t lose the iconic
Elephant symbol but rather refreshed it in a number of ways. The raised
head of the elephant is a promise to all customers that with First Bank in your
corner, every financial challenge you face, you can face with your head held
high.
The deep blue color represents
momentum, innovation and evolution ensuring that the bank will continue to
develop solutions that are at the heart of customers’ challenges. The raised
foot of the elephant is a promise from First Bank to always put the best foot
for all valued customers.
The infusion of gold serves as a
renewal of promise to all stakeholders to continue to set the gold standard for
value and excellence in financial solutions across sub Saharan Africa.
Mallam Bello Maccido, CEO of FBN
Holdings, the parent company of First Bank, says, “The
announcement of FBN’s refreshed identity is an important milestone and far from
being just an image or logo. It combines the 120 year old heritage that is
central to our identity with a commitment to sustainable business practices and
the highest levels of professionalism in the industry. Through this period of
change we will continue to place the highest priority on the needs of our
customers.”
First Bank began operations in 1894 as
the bank for British West Africa and was indeed the first bank in Africa.
