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Showing posts with label HOUSE OF TARA. Show all posts
Showing posts with label HOUSE OF TARA. Show all posts

Thursday, May 15, 2014

Beauty and Makeup Entrepreneur, Tara Fela Durotoye covers May 2014 edition of Genevieve Magazine


TARA FELA DUROTOYE

Africa’s leading beauty and makeup entrepreneur and CEO of House of Tara International, Tara Fela Durotoye, is the cover girl for the May 2014 edition of Genevieve Magazine.  

The entrepreneur dishes on running a beauty business for over 15 years, balancing her roles as mother, wife and business owner as well as the new retail strategy her ever growing business; House of Tara is undertaking and it's new deal with L'Oreal.
Rocking a figure hugging piece with a beaming smile on the cover, the quintessential entrepreneur who is styled by Dimeji Alara shares what it takes to build an enduring brand and her continued desire to motivate and encourage budding beauty and makeup entrepreneurs.

Wednesday, May 7, 2014

MINC (MAKE UP IN NIGERIA CONFERENCE) 2014- THE OUT & ABOUT


TARA FELA-DUROTOYE, OPRAL BENSON & BOLANLE OKUSANYA FEYITA
ALHAJA KUDI, AKEEM ADENIYI & TARA FELA DUROTOYE
AKEEM ADENIYI, BAYO HAASTRUP& TARA FELA-DUROTOYE
ENI BALOGUN OF LISE COSMETICS



Makeup In Nigeria Conference 2014 gathers industry shapers for the first time ever Nigerian Makeup Industry professional Conference; Tara Fela Durotoye, Idy Enang, more speak


History was made on Friday, April 30, 2014 at The Oriental Hotel, Lagos, Nigeria as makeup artistes, beauty entrepreneurs and influencers converged for the first ever Makeup In Nigeria Conference.

The conference hosted by Kemi Lala-Akindoju with over 700 attendees present had 8 masterclasses by seasoned Nigerian makeup artistes and international artistes with over 250 years combined experience. Masterclasses were handled by Eni Balogun, Lola Maja Okojevoh, Bayo Haastrup, Bunmi Oyeniyi, Funmi Irantiola, Buntricia Bastian, Joy Adenuga and Khuraira Musa.

According to Tara Fela Durotoye, CEO of House of Tara International during her keynote address on The role of local talent in shaping the industry growth Model  " Creating a balance between foreign and our indigenous makeup brands is very important...we as Nigerian beauty companies need to set the pace for the international brands in Nigeria and every stakeholder needs to pull every person to make the Nigerian beauty industry a force to be reckoned with internationally".

Honorary awards were presented by Mr. Hakeem Adeniji; Director of Commerce, Lagos State Ministry of Commerce and Industry and Mrs. Tara Fela Durotoye on behalf of the Organizing Committee chaired by Bolanle Okusanya Feyita to the makeup industry pacesetters like Chief Opral Benson and Bayo Haastrup as well as supporters of the industry; Alhaja Tejuosho and Alhaja Kudi of Kuddy Cosmetics. This was followed by a panel session with Commissioner, Lagos State Ministry of Trade and Industry on Building; Mrs. Sola Oworu, Mrs. Lola Odedina; Head Corporate Affairs, GTBank Plc, Mrs Tara Fela Durotoye; Founder, House of Tara International, Mr. Sekou Coulibaly of L'Oreal and Mrs. Bolanle Okusanya Feyita of Makeuppro.

Managing Director of L’Oreal Central West Africa; Idy Enang said during his keynote address “World over, the makeup industry is a multi-billion dollar one, with Nigeria and the African continent as a whole at the heart of it all. The singular fact that international brands like Maybelline are making its way into the African market with Nigeria as its main market is a sole testimony to the fact that we are ripe for business and that is the reason I'm standing here before you, for us to enlighten one another on innovative ways to globally position our indigenous beauty and makeup brands”.

Friends of the industry present at the event included Eryca Freemantle, Duupe Odeniran, Fela Durotoye, Steve Harris, Ezinne Alfa, Michelle Dede, Isio Wanogho, Noble Igwe, O.C Ukeje, Bola Balogun, Isoken Ogiemwonyi, Samantha Dimka, Tosyn Bucknor, Kaylah Oniwo amongst others.

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Wednesday, November 13, 2013

HOUSE OF TARA HOSTS BEAUTY BRUNCHEON!

LOLA MAJA-OKOJEVOH,TARA FELA-DUROTOYE,BANKE MESHIDA-LAWAL & KEMI OGUNLEYE
ADAKU UFERE & IJEOMA NDEKWU

On Wednesday 6th February 2013, House of Tara hosted Make-Up Artists, Bloggers, Lifestyle Entrepreneurs and the Media to the First Edition of the Beauty Bruncheon.


Created to foster engagement amongst key stakeholders in the Nigerian Beauty & Lifestyle Industry, the Beauty Bruncheon is a networking event that will be held once a year.

Guests at the Bruncheon included Leading MUA’s Lola Maja, Banke Meshida-Lawal, Bolanle Okusanya-Feyita, Bimpe Onakoya ; Pioneering MUA, Tara Fela-Durotoye, Representatives from International brands L’Oreal, Mac Cosmetics & the Brand Manager Maybelline New York (L’Oreal Central West Africa) , Bukola Balogun.

The bruncheon was also well attended by a talented group of new generation MUA’s , including Funmi Abeke, Lolade Ogunjim of Dainty Affairs, Joyce Jacobs, Theodora Mogo of Doranne Beauty, Debola Falana, Omontese Akhetuamn of BeautyCookStudio & Stella’s Addiction; Media personalities; Kemi Ogunleye, Noble Igwe of 360nobs, Wana Udobang, Adaure Achumba, Onah Nwachukwu, Michelle Dede, Kaylah Oniwo & a host of bloggers and beauty enthusiasts gathered to network over a delicious brunch!

In her keynote address to guests, Tara Fela-Durotoye, Founder House of Tara International said, “ As a pioneering company when House of Tara created the makeup institute it was with the vision to build makeup artists for the industry. In staying true to that vision, we have produced 1820 makeup artists. We support them and their businesses through mentorship and after training programs. In a bid to extend this support to the Beauty Industry as opposed to just Alumni, we created the Beauty Bruncheon”

Bimpe Onakoya was honored for her contribution to make-up artistry and for her recent appointment as the Artistic Director for Maybelline New York in Nigeria. In addition, Love Olaleye, Winner of the Face to Face Makeup Competition at The Makeup Show in Orlando Florida & a House of Tara Make-Up school alumnus was recognized.

Special Guest of Honor, Adesuwa Onyenokwe of TW Media in her short speech to guests expressed her delight in being in such an inspiring environment, and reiterated the vision for the Beauty Bruncheon, as expressed by Tara Fela Durotoye, who said “I hope that the beauty bruncheon becomes an empowering platform were collaborations and partnerships emerge, were mentorship thrives and support groups develop”.


The highlight of the event was the speed mentoring session were guests were given the opportunity to ask questions and be given valuable advise by Lola Maja, Tara-Fela Durotoye, Bimpe Onakoya, Banke Meshida-Lawal and Bolanle Okusanya-Feyita.

When asked about her thoughts on the Beauty Bruncheon, Honoree Bimpe Onakoya said, “It was fantastic, very fresh and the ambience was very beautiful”. Banke Meshida- Lawal, who participated in the speed mentoring session said “ I met lots of hardworking artists and it was fun sharing and meeting people who I’ve inspired over the years”.

One of the major reasons behind the Beauty Bruncheon was to facilitate necessary conversations, when asked if that was accomplished, Beauty Entrepreneur & Presenter, Liz Yemoja said “ Yes! I was in the midst of likeminded people and loved the general atmosphere. I definitely made new contacts. As for partnerships, Glam Lashes will now be stocked at House of Tara studios!”

Germany’s ARD TV crew was around to capture all the fun and exciting moments at the brunch!

It was a very positive and inspiring environment and we already can’t wait for the second edition of the beauty bruncheon.

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