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| TARA FELA-DUROTOYE, OPRAL BENSON & BOLANLE OKUSANYA FEYITA |
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| ALHAJA KUDI, AKEEM ADENIYI & TARA FELA DUROTOYE |
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| AKEEM ADENIYI, BAYO HAASTRUP& TARA FELA-DUROTOYE |
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| ENI BALOGUN OF LISE COSMETICS |
Makeup In
Nigeria Conference 2014 gathers industry shapers for the first time ever
Nigerian Makeup Industry professional Conference; Tara Fela Durotoye, Idy
Enang, more speak
History
was made on Friday, April 30, 2014 at The Oriental Hotel, Lagos, Nigeria as
makeup artistes, beauty entrepreneurs and influencers converged for the first
ever Makeup In Nigeria Conference.
The
conference hosted by Kemi Lala-Akindoju with over 700 attendees present had 8
masterclasses by seasoned Nigerian makeup artistes and international artistes
with over 250 years combined experience. Masterclasses were handled by Eni
Balogun, Lola Maja Okojevoh, Bayo Haastrup, Bunmi Oyeniyi, Funmi Irantiola,
Buntricia Bastian, Joy Adenuga and Khuraira Musa.
According
to Tara Fela Durotoye, CEO of House of Tara International during her keynote
address on The role of local talent
in shaping the industry growth Model " Creating a balance
between foreign and our indigenous makeup brands is very important...we as
Nigerian beauty companies need to set the pace for the international brands in
Nigeria and every stakeholder needs to pull every person to make the Nigerian
beauty industry a force to be reckoned with internationally".
Honorary
awards were presented by Mr. Hakeem Adeniji; Director of Commerce, Lagos State
Ministry of Commerce and Industry and Mrs. Tara Fela Durotoye on behalf of the
Organizing Committee chaired by Bolanle Okusanya Feyita to the makeup industry
pacesetters like Chief Opral Benson and Bayo Haastrup as well as supporters of
the industry; Alhaja Tejuosho and Alhaja Kudi of Kuddy Cosmetics. This was
followed by a panel session with Commissioner, Lagos State Ministry of Trade
and Industry on Building; Mrs. Sola Oworu, Mrs. Lola Odedina; Head Corporate
Affairs, GTBank Plc, Mrs Tara Fela Durotoye; Founder, House of Tara
International, Mr. Sekou Coulibaly of L'Oreal and Mrs. Bolanle Okusanya Feyita
of Makeuppro.
Managing
Director of L’Oreal Central West Africa; Idy Enang said during his keynote
address “World over, the makeup industry is a multi-billion dollar one, with
Nigeria and the African continent as a whole at the heart of it all. The
singular fact that international brands like Maybelline are making its way into
the African market with Nigeria as its main market is a sole testimony to the
fact that we are ripe for business and that is the reason I'm standing here
before you, for us to enlighten one another on innovative ways to globally
position our indigenous beauty and makeup brands”.
Friends
of the industry present at the event included Eryca Freemantle, Duupe Odeniran,
Fela Durotoye, Steve Harris, Ezinne Alfa, Michelle Dede, Isio Wanogho, Noble
Igwe, O.C Ukeje, Bola Balogun, Isoken Ogiemwonyi, Samantha Dimka, Tosyn
Bucknor, Kaylah Oniwo amongst others.
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