RESPONSIB’ALL DAY by PERNOD RICARD NIGERIA

Nowadays a Company is no longer judged only by its economic performance but also by its social responsibility. We at Pernod Ricard, believe that for a corporate social responsibility to be successful, it must be linked to our business, based on our culture, involve our employees, the environment and most importantly be sustainable. 

Responsib’All day, an initiative created by Pernod Ricard has been practiced globally for years and is devoted to combating underage drinking and drink- driving. On June 5, every year, over 18,000 employees of Pernod Ricard in 70 Countries pass one message with one voice… Responsible drinking.

This year our newest addition to the Pernod Ricard family; Pernod Ricard Nigeria, along with their partners are part of our Responsib’All Day campaign.

The aim of this day is to introduce a culture of responsible drinking across all ages in Nigeria, from the point of retail to the outlets. 

 “We want to deliver a message of moderation so that alcohol consumption remains a pleasurable experience, synonymous with festivities and conviviality” Patrick Ricard 

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MARTELL & KINABUTI COLLABORATES @ THE MILAN FASHION WEEK IN LAGOS

 

CATERINA BORTOLUSSI & STEPHANIE LINUS

EZINNE CHINKATA- FASHION EDITOR, GENEVIEVE MAGAZINE

2 exceptional brands, both lifestyle brands. One a world renowned liquor brand- Martell, the other a top fashion house based in Nigeria, but with ideas to conquer the international fashion market; To make their presence known more officially, Martell the famous cognac brand & Kinabuti had a lifestyle collaboration very recently, it was at the tail end of last month, April 25, 2013 to be more precise. The event was tagged- Milan Fashion Week 2013, sponsored by Martell. The brand-Martell is undoubtedly one of the best cognac houses in the world and is owned by Pernod Ricard. 

The venue of the occasion was the Italian consulate on the Island, the event was graciously hosted by the Italian Consulate General in Nigeria, Mr Stefano De Leo and in attendance were the creme de la creme of the society. While Martell was being officially introduced to the Nigerian market & connoisseurs of excellent cognacs (those who appreciate drinking the golden blend more commonly referred to as brandy, but better referred to as cognac), Kinabuti had a showcase of their new season's collection, tagged Vlisco's Carnival in the desert, which got massive applauds from those in attendance. One of the pictures of their model failing on the catwalk had particularly trended round the world in the past week, coincidentally the Martell slogan states ''Rise above with style'', the young model graciously got up and finished her walk in the true spirit of the Cognac's slogan. Truth be told, the Kinabuti brand has grown in leaps and bounds in recent times. We especially love that they are always connected to the best brands around. Kudos to Caterina Bortolussi, the creative director at Kinabuti & her exceptional team for a job well-done.

We have a few pictures of the happenstances & also the fashion showcase for your viewing delight. Check 'em out!

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