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Friday, May 7, 2010

AFRICA FASHION INTERNATIONAL 2010,JOBURG






THE VERY FIRST EDITION OF THE AFI WAS IN JUNE 2009,AT THE HIGHLY PRESTIGIOUS SANDTON CONVENTION CENTER OPPOSITE THE FAMOUS MICHEALANGELO HOTEL,AN IMPOSING 5 STAR HOTEL THAT IS INDESRIBABLE & IT WAS IN CONJUNCTION WITH OUR OWN VERY FAMOUS BRAND ARISE AFRICA,OWNED BY THE THE DUKE OF JOURNALISM HIMSELF,NDUKA OBAIGBENA-THAT YEARS EDITION HAD ABOUT 53 DESIGNERS FROM ALL OVER AFRICA AND 9 OF THOSE WERE TOP NIGERIAN BRANDS 1.TIFFANY AMBER-FOLAKE FOLARIN COKER, 2.ODIO MIMONET-ODION OSENI, 3. ADE BAKARE, 4.LDA-LANRE DA SILVA AJAYI,5.ITUEN BASI ,6.EYOLA-EYOLA ADEDE ,7. SAMANTHA COLE LONDON-SAMANTHA COLE, 8.JEWEL BY LISA-LISA FOLAWIYO, 9.NKWO-NKWO ONWUKA.

THE MOST INTERESTING THING ABOUT THE SHOW WAS THAT THE 9 NIGERIAN DESIGNERS DID THE WHOLE NATION PROUD,WITH FOLAKE FOLARIN COKER COMING OUT AS THE BEST DESIGNER OF THE EDITION,ALTHOUGH THE HONOUR WAS SHARED WITH A TOP SOUTH AFRICAN DESIGNER-DAVID TLALE,BOTH OF WHO WENT ON TO REPRESENT AFRICA AT THE ARISE NEW YORK FASHION EXTRAVAGANZA WITH LISA FOLAWIYO OF JEWEL BY LISA.

THIS YEARS EDITION OF THE AFI 2010 IS SET FOR JUNE 30 TILL JULY 3,2010,FOLLOWED BY 2 DAYS OF SEMINAR AND ON JULY 5,ENDING WITH AN AWARD SHOW,VENUE IS THE SAME SANDTON CONVENTION CENTER IN JOBURG,2 TOP NIGERIAN DESIGNERS WOULD BE SHOWCASING,AFRICA'S FINEST AND ONEOF THE MOST FANTASTIC BLACK SKINNED DESIGNER IN THE WORLD-DEOLA SAGOE & THE ONE AND ONLY,THE ORIGINAL GENIUS HERSELF ITUEN BASI GOING THE 2ND TIME-LAST YEAR SHE WON THE MOST INNOVATIVE AWARD,AND TO GET THE NIGERIAN MEDIA,TOP MODELS AND DESIGNERS ACQUAINTED WITH WHAT AFI IS ALL ABOUT 2 OF THEIR TOP EXECUTIVES WERE IN NIGERIA ON MAY 6,2010 IN THE PERSONS OF VISTA KAPELI WHO IS IN CHARGE OF PR AT TOTAL EXPOSURE AND LERATO A TOP EXECUTIVE WITH AFI,TO WELCOME THEM WERE TOP FASHION REPORTERS NDIDI OBIOHA-TW MAGAZINE,ABIOLA ALOBA-ENCOMIUM,YEMISI ABAH-VANGUARD,ADA ONYEMA-PUNCH,ATIM IKPEME-SPECTATOR,OYINDAMOLA LAWAL-GUARDIAN,SEUN CHUKWUEMEKA-SPICE TV,LOLA OKUSAMI-ELAN,RUKA MOMODU-THIS DAY,MORIAM MUSA-MORSI PR,TOPE ADEGBOYE-INDEPENDENT,JOHN UPAH-QWEST TV,TEWA ONASANYA-EXQUISITE MAGAZINE,NIYI TABITI-GISTSMASTER,KEHINDE FALODE-NATION & RONKE KEHINDE-COMPASS,IT WAS A VERY INTERACTIVE SESSION AT THE VENUE.
CURIOUSLY ARISE SEEM NOT TO BE IN PARTNERSHIP WITH THE AFI NO MORE,THEY HAD SIGNED A 5 YEAR CONTRACT TO COLLABORATE,AND NOW JUST AFTER THE 1ST EDITION?????????????????????

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