Before this showcase, the brand already had a major "celebrities" followership that's great, for many of the stars love their kind of bedazzled effect, which is what the brand is majorly known for.
Now with this first very successful London showcase at the just concluded Africa Fashion Week London AFWL 2017, that held at the iconic "Freemasons Hall" in London, the brand in one fell sweep delivered a statement of intention to rule the world of fashion.
There's is a simple package, which seems to be working for them. That simplicity is obviously their USP. So if you want to stand out from the crowd or just want to announce your entrance in a cool, rock star way, go "Blingshikified". Lols #blingshiki #afwl2017 #freemasonshall #blingshikified
More after the break.