WHEN TOLA ADEGBITE'S TURFAH WAS LAUNCHED

Reni Folawiyo and Tola Adegbite

Distinguished Gentlemen

Tola Adegbite is the other sister (younger) of Reni Folawiyo, who is the owner of Alara Concept Store and the wife of billionaire businessman and scion of the late Baba Adinni, Alhaji Wahab Iyanda Folawiyo, in the person of the gentleman par excellence, Tunde Folawiyo. Both sisters are high ranking fashionistas of note, known for always putting their best foot forward.

A couple of weeks back, Tola gave life to a dream she has always had to set up her own fashion brand/line, which she named TURFAH, from her 2nd name, which is an Arabic name given to girls and actually translates to mean "Blessings" "Good things of Life" "Luxuries" "Rare Gem" "Something Extraordinary".

The fashion line was launched with much aplomb at the Alara Concept Store with many distinguished people in attendance wearing the brand. The line was the embodiment of everything the name translates to mean, the colours were very rich and exotic and looked quite luxurious, the fabric-100% silk is of the very best, the finishing was topnotch, the styling elegant and standout.

The first line actually delivered on what it promised.

Some of those that attended the event as expected were the likes of Tunde and Reni Folawiyo, Herbert Wigwe of Access Bank, former CEO of Access Bank Aigboje-Aig Imohkuede, GMD/CEO of Oando PLC Wale Tinubu, Kemi Ibru, Ebi Williams and many others.....

One of the early fans of the the brand is the stylish daughter of the billionaire oil mogul, Mr. Femi Otedola, and that's DJ Cuppy who wore "Turfah" very recently to receive her Award at the NYU.

DJ CUPPY in TURFAH 

More after the break.

RENI FOLAWIYO's ALARA CONCEPT STORE GRADUALLY GETTING READY

The eagerly awaited concept store is located at plot 296, Akin Olugbade street, Victoria Island, Lagos just 2 houses away from Folly Coker's Brown's. Just like we told you before, it is one concept store that would give all others a run for its money, it would have all the top lifestyle stores located inside. Work is presently on going at a frantic pace, at least so that it would open before the end of the first quarter of the year. 


Like we also informed in our earlier report the idea of how the place would take shape is by the award winning architect of note, the incredibly talented David Adjaye, you would even see the names of those involved in the building of the concept store on the sign board outside.

Check out the place above.