Nowadays
a Company is no longer judged only by its economic performance but also by its
social responsibility. We at Pernod Ricard, believe that for a corporate social
responsibility to be successful, it must be linked to our business, based on
our culture, involve our employees, the environment and most importantly be
sustainable.
Responsib’All
day, an initiative created by Pernod Ricard has been practiced globally for
years and is devoted to combating underage drinking and drink- driving. On June
5, every year, over 18,000 employees of Pernod Ricard in 70 Countries pass one
message with one voice… Responsible drinking.
This
year our newest addition to the Pernod Ricard family; Pernod Ricard Nigeria, along
with their partners are part of our Responsib’All Day campaign.
The
aim of this day is to introduce a culture of responsible drinking across all
ages in Nigeria, from the point of retail to the outlets.
“We want to deliver a message of
moderation so that alcohol consumption remains a pleasurable experience,
synonymous with festivities and conviviality” Patrick Ricard
MORE AFTER THE BREAK. PLS CLICK ON READ MORE BELOW
