RESPONSIB’ALL DAY by PERNOD RICARD NIGERIA

Nowadays a Company is no longer judged only by its economic performance but also by its social responsibility. We at Pernod Ricard, believe that for a corporate social responsibility to be successful, it must be linked to our business, based on our culture, involve our employees, the environment and most importantly be sustainable. 

Responsib’All day, an initiative created by Pernod Ricard has been practiced globally for years and is devoted to combating underage drinking and drink- driving. On June 5, every year, over 18,000 employees of Pernod Ricard in 70 Countries pass one message with one voice… Responsible drinking.

This year our newest addition to the Pernod Ricard family; Pernod Ricard Nigeria, along with their partners are part of our Responsib’All Day campaign.

The aim of this day is to introduce a culture of responsible drinking across all ages in Nigeria, from the point of retail to the outlets. 

 “We want to deliver a message of moderation so that alcohol consumption remains a pleasurable experience, synonymous with festivities and conviviality” Patrick Ricard 

MORE AFTER THE BREAK. PLS CLICK ON READ MORE BELOW

ABSOLUT VODKA LAUNCHES ITS COLLECTOR’S ITEM, “ABSOLUT UNIQUE” IN NIGERIA

 

YVONNE 'VIXEN' EKWERRE

ONO BELLO

EZINNE CHINKATA

World’s number 1 Premium Vodka Absolut, officially launched Absolut Unique, limited edition in Nigeria. The exceptionally designed bottles made their grand entrance into the Nigerian market on Friday, May 10 2013, at a private party held at Reeds restaurant Ikoyi. 

The fun evening which saw celebrities such as Katung Aduwak and AMVC best actor winner, OC Ukeje in attendance was indeed one never before experienced in Lagos. Following their walk down the turquoise carpet, guests were greeted by Absolut Unique hostesses dressed in fun and flamboyant attire as they handed out beaded bracelets to guests. To welcome them up the flight of stairs were the Absolut Unique bottles themselves, elegantly displaying their array of designs each to its own character. Then it was off to the colouful venue for a private dinner after which it was party time.  

Upstairs at the venue, the walls were revamped with Absolut Unique projections as rays of light swept through the room creating different expressions as guests dined and danced.  

In the background was the sound of live drumming that was played along the songs as the DJ kept the crowed dancing to the tune of every song that played creating a magical feel to the night, captivating all who were there.  Everyone was absolutely thrilled and danced to its every beat as  specially made Absolut vodka shots and cocktails by the Absolut Brand Ambassador and  mixologist were served all night. 

Fun filled, energetic and colourful, the Absolut Unique launch was indeed one of a Kind with Millions of Expressions.

Only a few of these collectors’ items are available in Nigeria.

 Sponsored content. 

 MORE PICTURES AFTER THE BREAK. PLS CLICK ON READ MORE BELOW

ABSOLUT UNIQUE SET FOR LAUNCH IN NIGERIA

Swedish premium vodka brand Absolut, the world’s number one premium Vodka produced by Pernod Ricard, has stepped up the ante yet again and this time they are making their mark in Nigeria. The proverbial brand which has always been known to collaborate with artists such as Andy Warhol and Jean- Paul Gaultier to create special editions is set to launch in Nigeria, its latest creation, Absolut Unique. 

Absolute Unique is a limited edition of nearly four Million bottles, each uniquely designed and individually numbered. No two bottles are alike. For the consumers, there is a wealth of different expressions to choose from as each bottle reflects the individuality of each of us. Unique packing with the same great product.

Launched last year in other parts of the world, Absolut Unique, a truly innovative and eclectic edition is all set to launch the flamboyant bottles at a private event in Nigeria at Reeds restaurant Lagos Nigeria, on May 10 2013.  

Absolut Unique is the only limited edition any spirit manufacturer has done in which every single bottle is different than the other.  To realise this work of art, Absolut re-engineered their entire production process which involved setting up splash guns and colour-generating machines programmed with complex coating, patterns to ensure that no two bottles are alike. They would practically have to create 94 quintillion bottles before two similar bottles would appear. Please see link to production video http://www.youtube.com/watch?v=Q0Rgle8LsL4

Only a few hundred of these collector’s items are  available in Nigeria.

Absolut Unique is One of a kind. Millions of Expressions!

For all press related matters please contact:

Ms Onah Nwachwukwu

Email-onahlucia@yahoo.com

Telephone- +234 803 3239132/ +234 702 5631331