Monday, June 3, 2013
RESPONSIB’ALL DAY by PERNOD RICARD NIGERIA
Nowadays a Company is no longer judged only by its economic performance but also by its social responsibility. We at Pernod Ricard, believe that for a corporate social responsibility to be successful, it must be linked to our business, based on our culture, involve our employees, the environment and most importantly be sustainable.
Responsib’All day, an initiative created by Pernod Ricard has been practiced globally for years and is devoted to combating underage drinking and drink- driving. On June 5, every year, over 18,000 employees of Pernod Ricard in 70 Countries pass one message with one voice… Responsible drinking.
This year our newest addition to the Pernod Ricard family; Pernod Ricard Nigeria, along with their partners are part of our Responsib’All Day campaign.
The aim of this day is to introduce a culture of responsible drinking across all ages in Nigeria, from the point of retail to the outlets.
“We want to deliver a message of moderation so that alcohol consumption remains a pleasurable experience, synonymous with festivities and conviviality” Patrick Ricard
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Pernod Ricard Recommends Zero Alcohol for underage individuals and has set two objectives; delaying the age of the first drink and delaying the age of first intoxication.
Pernod Ricard Nigeria will on June 5 2013, spread knowledge about Alcohol and Safety Driving for Nigerians of all ages. To achieve this, Pernod Ricard is partnering with authorities and partners in Nigeria such as FRSC, THE PALMS SHOPPING CENTRE, CFAO, SMOOTH 98.1 FM, BELLANAIJA, LOST IN LAGOS, MAESTRO'S MEDIA as well as celebrity advocacy and many NGOs like the YMCA.
On the mainland in Lagos, Pernod Ricard Nigeria has mapped out the Ojota Motor Park to promote the “Don’t Drink and Drive” campaign although there will be activities in Ibadan, Abuja and Port Harcourt on the same day.
Pernod Ricard Nigeria along with volunteers, partners and celebrity friends invites all who have lost loved ones to drink driving, whether they were behind the wheel or hit by a drunk driver, to The Palms Lekki, at 4pm June 5, 2013 to immortalize our friends and family whom we lost to drink-driving. We will sign personal messages to them on the “Canvas of Memories” at The Palms shopping centre Lekki and Silverbird Mall in Abuja.
Pernord Ricard is currently co-leader in the premium spirits globally with a presence in 70 countries and our global brands include Absolut Vodka, Chivas , Martell, Malibu, Mumm , Jameson Irish Whisky, Perrier Jouet and many more.
Pernod Ricard advocates responsible drinking and ensures that commercial communications do not encourage or condone excessive consumption or misuse of any kind. The Group Supports public Health Authorities, promotes dialogue with the community and funds research projects.
NO SHACK, DEY DRIVE O!
MA MU OTI TUN WOKO!
IÑUA NMANYA ANYAKWALA UGBÓ!
BA NA SHAN DA TUKA!
THIS IS A SPONSORED ARTICLE