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Tuesday, May 17, 2011



From the hustle and bustle of Lagos market to the cool, secret fashion heavens of Camden market, meet ANIKE MIDELE. This luxurious, ready to wear women's label, specialises in printed fabrics and vintage inspired pieces for the unique woman.

Always with a pen and any given surface, be it walls or notebooks, the brand arose as a childhood dream of designing clothes for family and friends.  “I’m known for my 'different' and quirky sense of style and attitude. I’ve been working in the fashion industry for over 6 years, designing bespoke garments for people. Now I’m ready to launch my own brand,” says the travel inspired designer.  

Deciding to make the doodles on the back of her maths book a reality, Olamide Anike Elegbe enrolled at the prestigious Central St Martin’s College, London and studied fashion design and Print. It was here  she was allowed to experiment with colour and fabrics, pushing boundaries and breaking every rule.

It also prepared her for the fast paces and late nights working at fashion houses such as, Alexander McQueen, Richard Nicoll, Proenza Schouler and accessories designer Eugenia Kim in New York, just to name a few. Olamide finally discovered the equation for her designs: Style X Colour + Flare.

Anike  means ‘
what you have you cherish’ and Midele is a childhood hybrid nickname of hers, pronounced 'Mid- Elle’. It’s a timeless brand that fuses cultures from around the world together with the vibrant fabrics of Africa, to her delicate embroidery and tassels from Turkey. Each piece is a classic and is definitely ‘something to cherish’. Watch out for her new line of accessories and custom made men’s shirts.

Be ahead of the game with Anike Midele.

For press contact: Danai Mavunga       07931 276  871   

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