Thursday, May 9, 2013
ABSOLUT UNIQUE SET FOR LAUNCH IN NIGERIA
Swedish premium vodka brand Absolut, the world’s number one premium Vodka produced by Pernod Ricard, has stepped up the ante yet again and this time they are making their mark in Nigeria. The proverbial brand which has always been known to collaborate with artists such as Andy Warhol and Jean- Paul Gaultier to create special editions is set to launch in Nigeria, its latest creation, Absolut Unique.
Absolute Unique is a limited edition of nearly four Million bottles, each uniquely designed and individually numbered. No two bottles are alike. For the consumers, there is a wealth of different expressions to choose from as each bottle reflects the individuality of each of us. Unique packing with the same great product.
Launched last year in other parts of the world, Absolut Unique, a truly innovative and eclectic edition is all set to launch the flamboyant bottles at a private event in Nigeria at Reeds restaurant Lagos Nigeria, on May 10 2013.
Absolut Unique is the only limited edition any spirit manufacturer has done in which every single bottle is different than the other. To realise this work of art, Absolut re-engineered their entire production process which involved setting up splash guns and colour-generating machines programmed with complex coating, patterns to ensure that no two bottles are alike. They would practically have to create 94 quintillion bottles before two similar bottles would appear. Please see link to production video http://www.youtube.com/watch?v=Q0Rgle8LsL4
Only a few hundred of these collector’s items are available in Nigeria.
Absolut Unique is One of a kind. Millions of Expressions!
For all press related matters please contact:
Ms Onah Nwachwukwu
Telephone- +234 803 3239132/ +234 702 5631331