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Wednesday, February 22, 2012

AFRICA ROCKS! THE UBUNTU COLLECTION@THE LONDON FASHION WEEK A/W 2012:VAUXHALL FASHION SCOUT

PART 1.

Hellooooooooooo!, it was a beautiful day a few days ago at the Vauxhall Fashion Scout, Ubuntu Collection, which was part of the London Fashion Week A/W 2012. This is the 2nd showing of the Ubuntu project and this year instead of just the South African showcase, it included the Nigerian project. Nigeria was represented at the showcase by House of Jola-Joan Okorodudu, Studio 24, Ayo Van Elmar-a Vienna based Nigerian designer and Samantha Dollar of Zohi Taglit

And on the ramp representing Africa and Nigeria were the former best model of the world-Olubunmi Ademokoya, Aisha Bello-former winner of Nigeria's Next SuperModel, the current winner of Nigeria's Next SuperModel 2011/2012- Imade Ogbewi and the 2nd runner-up at the same model search-Ajoke Taiwo. Apart from this 4 from Isis Model, there were 2 other Nigerian models who also strutted gallantly on the catwalk, they were Oluchi and Seyi of Isis International.

The event venue was the Freemasons Hall, London. And we couldn't believe our eyes, when just 5 minutes to the start of the showcase, the hall was filled up to capacity, with many standing around to view a superb show. We saw blogger extraordinaire-One Nigerian Boy in the crowd, top UK based Nigerian designer Adebayo Jones, editor of FAB Magazine Sinem Onabanjo was at the Front row, so also was the editor of Arise Magazine Helen Jennings,top UK based Nigerian Designer Nkwo Onwuka, Waheed Olagunju of Bank of Industry,Ifeanyi Oputa of Studio 24, Ronke Ademiluyi of AFWL,Sammie & Tola Onigbanjo and several others. As to be expected the backstage was chaotic, everyone wanting to do a great job in a little space and in the short time allotted, hair and make-up artists, designers and their stylists all doing last minute fittings etc. At the end of the whole chaos backstage, which is hidden from the crowd outside, a world class show is delivered by the show producers, who were on the edge till the show was delivered. 

The Ubuntu showcase was opened by an extraordinarily creative Designer by the name- Clifton Lotter, with beautiful music from the homeland(Africa) in the background, the models seemingly floated on the catwalk wearing Clifton's outfit with much aplomb! In this showcase, are the designs by Clifton Lotter, Frankli Wild & Jose Hendo. Enjoy!

CLIFTON LOTTER'S COLLECTION









The next showcase was by Frankli Wild, a jewellery designer based in Johannesburg, South Africa, whose designs can only be described has-vava voooom! Not one's usual every day jewellery to wear to occasion, but one must realize that fashion shows are there to showcase one's creative abilities.
FRANKLI WILD COLLECTION

AJOKE TAIWO WAS THE 1ST FACE AT FRANKLI WILD

AJOKE












Immediately after the Jewellery showcase, was the showcase by Jose Hendo, a wonderfully talented Ugandan born but UK based designer, whose creativity is not limited to designing alone, but also in the making of the fabrics used in her design project. We were especially mesmerized by 2 of the outfits she wore personally, the fabrics were 1st class, the designs first grade and the fit great.
JOSE HENDO

OLUBUNMI ADEMOKOYA WAS THE 1ST FACE AT JOSE HENDO











ALL THE PICTURES WERE SUPPLIED BY SIMON DEINER OF SDR PHOTOS, One of South Africa's best talents. We thank him for allowing us use the pictures. MM was live at the event.

1 comment:

Anonymous said...

No red carpet photos??