THE UBUNTU COLLECTION @ the LFW A/W2012-THE NIGERIAN FOCUS

The Ubuntu collection for 2012 at the London Fashion week A/W 2012 Vauxhall Fashion Scout show was not a strictly Southern African package. Unlike the inaugural edition of the show in 2011, this second edition saw a collaboration with Nigeria and was tagged-The Nigerian Focus. According to the organisers the platform is being enlarged to accommodate more. Africa is the main focus and the idea is to help project African talents properly and correctly to a wider audience.

 First to come out were the designs by Ayo Van Elmar, a young and very talented Vienna based designer, who we 1st encountered late last year. Ayo showcased outfits made from Aso Oke in different colours. The models came out looking like African princesses, wearing traditional Hausa hats that had lighted incense at the top, on their Aso Oke outfits and they had their feet decorated with laili.
AYO VAN ELMAR

Following closely after Ayo's showcase, was a relatively new Designer-Samantha Dollar, whose brand Zohi Taglit shown like a meteorite, her exquisitely sown designs made with a mix of Ankara and other fabrics was very well received. She was followed by Studio 24 whose street inspired outfits designed by Joan Okorodudu for the brand, was a breath of fresh air.

ZOHI TAGLIT

OLUBUNMI ADEMOKOYA

IMADE OGBEWI

OLUCHI

STUDIO 24

AISHA BELLO

AJOKE TAIWO

BUNMI ADEMOKOYA

ANTHONIA

IMADE OGBEWI

HOUSE OF JOLA

AISHA BELLO

BUNMI ADEMOKOYA

SEYI

And the final showcase was by Joan Okorodudu for the House of Jola, whose designs ethos we believe from what we saw was to design well cut, well sewn and very wearable (functional) outfits without unnecessary accompaniments.


Pictures were from Simon Deiner from SDR Photos. Enjoy!