The brand is looking for a replacement for last year’s It Girl, blogger Andy Torres
Five fashion bloggers will compete for the title: Spaniard Alexandra Pereira (http://www.fashionsalade.com/lovelypepa/), Filipino Camille Co (http://itscamilleco.com/), Kasia Gorol (http://www.fashionsalade.com/jestemkasia) from Poland, Lua Pérez (http://www.le-happy.com/), a Peruvian currently living in New York, and Cosette Munch (http://crackcosette.com/) from Sweden.
|ALEXANDRA PEREIRA FROM VIGO|
|CAMILE-CO FROM MANILA|
|COSETTE MUNCH FROM STOCKHOLM|
|KASIA GOROL FROM POLAND|
|LUA PEREZ FROM PERU|
The contest consisted of two parts. In Part 1, the bloggers had to create a MANGO look and upload it to the Lookbook.nu website. Out of the 50 bloggers most voted by the community, MANGO judges chose 5 finalists. At the end of November, the finalists flew to Barcelona to compete in Part II of the contest: a photo shoot in Barcelona ’s emblematic Parc Güell with a MANGO styling chosen by themselves.
MANGO is the Spanish clothing retailer with the strongest online presence. Its first website was created in 1995 and five years later, in 2000, it opened its first online store. It currently has a trend blog “Keep the Beat”, a Facebook page with 2,800,000 fans, 2 Twitter profiles (twitter.com/Mango and twitter.com/HeByMango), as well as its own Premium channel on Youtube, youtube.com/mangofashion.
Barcelona, 5 December 2011 – MANGO, the Spanish clothing retailer with the most international projection, commences its open voting today to determine the brand’s next “It Girl”. Following last season’s contest, MANGO loves Fashion Bloggers, when blogger Andy Torres was named the indisputable new It Girl, MANGO announced its newest contest at the end of September, this time in collaboration with Lookbook.nu, the world’s largest online community of bloggers and fashionistas.