AS THE NEW IMAGE OF THE BRAND
THE MODEL WILL FEATURE IN THE SPRING/SUMMER 2012 CAMPAIGN
Barcelona, 24 January 2012 – MANGO, Spain’s most international fashion brand, presents Kate Moss as the star of its new Spring/Summer 2012 campaign at its flagship London store. The firm has chosen the British model as its campaign image because she is a reference in the fashion world and embodies the type of urban, independent and bold woman MANGO wants to dress.
Kate Moss posed with the brand’s new designs at a house in London,in front of the lens of the renowned photographer Terry Richardson. The famous photographer has managed to immortalise to perfection the beauty of this fashion icon, who was radiant and natural throughout the shoot. The model declared: I’m really excited to be working with MANGO for S/S 2012, we had a great time shooting the campaign, the team are so easy to work with and shooting with Terry is always fun. The styling was done by Géraldine Saglio, while Charlotte Tilbury and Odile Gilbert were responsible for make-up and hair, respectively.
MANGO has produced a new TV commercial with the model for this season, called Spy Game. Shot under the orders of the photographer TerryRichardson in mid-December in London,the film will be seen on TV in early March in approximately forty countries,including France,Germany, Mexico, Portugal,Russia,Spain, Switzerland, Turkey and the United Kingdom.
With this collaboration, KateMoss will take over from her predecessor, Isabeli Fontana, who was the image for the brand during theAutumn/Winter 2011 season. Since it was founded, MANGO has used celebrities to feature in its advertising campaigns. Models and actresses of the stature of Scarlett Johansson, Penélope Cruz, Milla Jovovich, Lizzy Jagger,Karolina Kurkova, Naomi Campbell, Eva Herzigova, Inés Sastre,Claudia Schiffer, Christy Turlington and Diane Kruger have also been images for the brand at various times.
This season, the brand is opting for a graphic contrast between clean and unstructured lines. In counterposition to this fluidity and cleanliness of lines, we can see a clear 60s influence, particularly in the dresses. Lightweight, pleated and gathered fabrics which offer movement and present a fresh, new and feminine proposal for this season. As a contrast to these pure lines, we are introducing a more casual line in which we are bringing together artisanal elements from various ethnicities and blending them with sportswear details to give them a very simple and urban look. Tie-dye,abstract prints and patchwork in indigo and yellow tones with unwashed effects.
MANGO, which opened its first store in Barcelona’s Passeig de Gràcia in 1984,now has over 2,400 stores in 107 countries. It is Spain’s second biggest fashion export company and its concept is based on an alliance between a quality product, in accordance with the latest fashion trends, and an affordable price. The brand image is reinforced by its stores, which benefit from a dynamic image in accordance with the personality of its customers, and represent the calling card for the brand.