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Saturday, September 21, 2013

PRESS DAY AT AGBANI DAREGO'S AD BY AGBANI DAREGO'S BRAND INTRO

Former Miss World 2001, the one & only from Nigeria to have carried such a title in the person of the gorgeous, the statuesque Agbani Darego a few days ago invited the gentlemen & ladies of the media to her flagship store located on the Island, Fola Osibo, Lekki 1, to be more precise. 

Many had heard long before the date that she's now into clothing making sort of or better put had started her own denim range of clothing, but had never had the opportunity to ask her in person what the idea behind the fashion range was all about.

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Wednesday, September 17, 2013 from about 12 noon was the opportunity to meet with her and view the first collection by AD by Agbani Darego. Made up more of denims & a few more casual wears. 

The AD showroom is now open! From being a beauty queen, she's gone ahead to take the plunge into entrepreneurship. Her idea for a showroom was to make the products the centre of attention. One of the most alluring aspect of the showroom been the ''Denim bar'', which is an interactive space for customers & providing them with the intimate experience of the brand and its products.

According to the budding entrepreneur- ''Launching AD by Agbani Darego is a dream come true for me. Jeans are my loved go-to everyday look and it's a love I share with a lot of young girls & women for its comfort & simplicity. AD by Agbani Darego is a line that caters to the ease we require of our personal style & it has been a pleasure creating a line that's intuitive to our body, style & pocket needs. I am excited about it & I hope it will be well received''. 

The products range includes the different jeans trouser styles like the Bola- ''Trouser leg'' Boot cut style, Aisha- ''Classic Cut'', IFY- ''the Boyfriend Jeans & Nosa- skinny jeans. They also come in different washes. Apart from the jeans, we also saw the AD by Agbani Darego denim bag and a few other things. And all the things we saw were very very affordable, with the most expensive going for just slightly above #20,000. All the things are made abroad to the best standards you all can think about.

The former queen went on to say that, more things are in the pipeline and styles would be updated as often as possible. And it would include other things just as the brand continually evolves. A male line might also be in the offing, all things being equal. According to former queen, she's involved in the whole process of the manufacturing from concept to execution and even afterwards. 

Official launch of the AD showroom is upcoming in a few weeks. Those at the Press day included the likes of Glam Report's Bola Balogun, Elite Model Nigeria's Elohor Aisien, Genevieve Magazine's Ezinne Chinkata, ex-JARA's Jumai Shaba, 360 Nobs head honcho, Noble Igwe & a couple of others.







ELOHOR AISIEN

WITH JUMAI SHABA & MODEL


ADAKU ABIMBOLA UFERE OF THIRD WORLD PROFASHIONALS

ADAKU IN AD JEANS

ELOHOR AISIEN WITH HER JEANS

EZINNE CHINKATA

2 comments:

Fan said...

Agbani; stunning.

JJ said...

Jumai Shaba, she is the bomb.