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Friday, March 16, 2012

AMEDE'S SHADE OF TEHILA AT THE AMFW 2012


Amede Nzeribe is the veteran magician behind her eponymously named fashion brand. The lawyer turned couturier had a great showing at the just concluded Arise Magazine Fashion Week 2012, where she showcased a collection she tagged- Shades of Tehila. According to her-
Shades of Tehila depict praise; praise and celebration of a new season, of the earthy and vibrant colours, cultures and style that only Africa can produce. Shades of Tehila utilise the age long art of tie and dye and batik in an unusual mix of colours and textiles - silk, chiffon, cotton, linen, jersey and lace - seeking a confluence of art and style, announcing a meeting place for the old and the new, achieved with handmade master strokes, tones and techniques that speak of liberation.

Shades of Tehila- is an homage to Africa – depicting ethnic undulations, youthful vibrancy and sophistication. The designer draws her inspiration from the style of the 70’s and buzzing and festive party life as well as city lights, with people clad in a variety of shades, living their lives in groups and communities but each standing out individually, in their own place of Tehila. In Shades of Tehila the designer has successfully carved out a niche for herself in an era of discriminating tastes with no set norms of conformity.















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