Tuesday, December 11, 2012
VIRGIN ATLANTIC UPPER CLASS RED LIPS
VIRGIN ATLANTIC’S PERFECT POUT -
- ‘Upper Class Red’ Takes Off -
Virgin Atlantic and bare Minerals are giving passengers a taste of the high life with the creation of a bespoke lip product - the first collaboration ever for both brands. bareMinerals Pretty Amazing™ Lipcolor in shade ‘Upper Class Red’ – launched this year to mark the airline’s redesigned Upper Class cabin and offers high flyers the chance to recreate the perfect pout of Virgin Atlantic’s iconic cabin crew.
The airline has chosen the award-winning makeup brand bareMinerals to select the perfect lip product to re-create the iconic ‘Virgin Atlantic Red’ – giving high-flying passengers the chance to experience the jet-set glamour and style synonymous with the airline’s distinctive cabin crew.
The striking lip-colour is sold exclusively at the Virgin Atlantic Clubhouse Spa at Heathrow, Gatwick and New York JFK. It is also available for pre-order and home delivery through Virgin Atlantic’s Retail Therapy offering www.retailtherapyshopping.com.
Rebecca Creer, Senior Spas and Grooming Manager at Virgin Atlantic, says: “Red hot lips have always been a trademark of our cabin crew, signifying the strength and confidence they embody. With the launch of ‘Upper Class Red’, this is finally being made available to passengers - meaning one swipe is all you need to create a classic and timeless look – something our cabin crew can certainly vouch for!”
The lip colour has been specially chosen by bareMinerals with Virgin Atlantic’s cabin crew because of the perfect colour match to the ‘Virgin Atlantic Red’. bareMinerals only use the finest quality ingredients in its products and its moisture enriching lip formula make it a firm favourite with Virgin Atlantic’s cabin crew - who have already given it their seal of approval.
Vanessa White, Upper Class cabin crew at Virgin Atlantic comments: “All of the female cabin crew wear red lipstick so we were keen to find a ‘Virgin Atlantic Red’ worthy of the perfect pout! ‘Upper Class Red’ is a vivid shade that’s bold, strong and perfect for travelling in.”
All female cabin crew will be wearing the shade on board the new Upper Class Cabin which launches this spring on the A330 flight from London to New York. Upper Class passengers lucky enough to be travelling onboard the inaugural flight will also receive a sample as a welcome gift to take away with them.
Sarah-Jane Froom, European Makeup Artist at bareMinerals, comments: “We predict that bareMinerals Pretty Amazing™ Lipcolor in ‘Upper Class Red’, is set to be a popular choice as it’s got the coverage of a lipstick but the high shine effects of a gloss to deliver a full-bodied, velveteen colour – a red shade that suits every skin tone. It’s also been created with frequent fliers in mind as it includes micronized freshwater pearl powder which hydrates the lips alleviating the effects of cabin air pressure. Plus the comfortable and long wearing finish makes glamour last that bit longer, perfect for long-haul flights.”